I am a seasoned consumer products & retail marketing leader with almost 30 years of experience in the industry. My expertise in Strategic Planning & Execution has driven significant business growth, including founding & managing a successful retail marketing & design agency that collaborated with over 125 companies & generated $31 million in sales. I excel in Project Management, directing & coordinating complex projects to ensure seamless execution from concept to completion.

At Spyder Products, I led a transformative brand evolution, demonstrating my prowess in Brand Development & Market Positioning. This effort resulted in a remarkable 2650% revenue increase over six years & expanded the product line from 170 to over 700 items. By implementing Integrated, Data-Driven Marketing Campaigns, I elevated Spyder’s brand recognition among purchasing trade professionals from 22% to 77%, establishing it as the 5th most purchased power tool accessory brand in the industry.

My success in Digital Marketing & Enhancing Online Presence continues to be pivotal. By redesigning Spyder’s website to make it more functional & informational, we boosted daily visitors from 100 to over 2000, & developing a strategic social media plan that grew the brand’s following from 600 to over 133K on multiple platforms. These initiatives increased brand awareness over 1800% & significantly improved consumer interaction, combining technical expertise with a creative approach to drive effective brand growth.

As a leader committed to Team Building & Collaboration, I have successfully hired, mentored, & led diverse teams. At Impulse, I managed a team of up to 35 staff, while at Spyder, I led a marketing team of six, fostering critical thinking, collaboration, & personal growth. My strong communication & interpersonal skills have enabled me to align sales, design, & manufacturing teams towards a unified brand vision, contributing to consistent business growth.

My experience as a ski instructor & coach has significantly enriched my professional career by honing my Public Speaking & Training Skills. Leading weekly training webinars & developing comprehensive teaching plans have enhanced my ability to communicate complex concepts simply, clearly & effectively. Writing about ski instruction has further developed my ability to create compelling content, blending technical knowledge with storytelling to captivate & inform readers. These skills have seamlessly translated into my marketing career, enabling me to lead teams, effectively train staff, & convey compelling brand messages to diverse audiences.

With a deep understanding of Market Analysis & Customer Engagement, I have developed promotional strategies that led to creating a mailing list of 75K consumers & exploding social media investment. By leveraging actionable insights & understanding consumer behavior, I continue to create effective marketing strategies. I am confident that I can bring this same level of success to another company, elevating its brand through innovative marketing approaches, strong leadership, & a deep commitment to excellence.