Key Skills & Expertise

  • POP Display Design
  • Packaging Development
  • Shopper Marketing
  • Trade Marketing
  • Supplier & Vendor Management
  • In-Store Merchandising
  • Public Speaking & Training

Professional Experience

Spyder Products
Sr Director of Marketing | 2018 – 2024

Brought in to transform Spyder’s retail presence from the ground up. Owned packaging, visual merchandising, trade marketing, and channel strategy across a product line that grew from 170 to 700+ SKUs. Delivered 2650% revenue growth over six years and built Spyder into a top 5 most purchased brand in the power tool accessories category.

Impulse Marketing
Founder & Retail Marketing Consultant | 1997 – Present

Founded and operated a retail marketing consultancy producing $35M+ in displays, packaging, and in-store assets for 125+ consumer product brands. Managed programs from $5K tactical executions to $500K integrated retail rollouts across mass, pet, hardware, and specialty channels. Long-term client relationships include SC Johnson and Valvoline.

Winter Park Resort
Certified Ski Instructor & Instructor Trainer | 2018 – Present

Developed and delivered instructor training programs that sharpened the communication, presentation, and people development skills applied daily across client relationships and team leadership.

Education

  • BFA Interior Design | University of Kansas

Other Credentials

  • National ‘D’ License | U.S. Soccer
  • Alpine Level 3, Freestyle 1, Children’s Specialist 2, Senior Specialist 1 | Professional Ski Instructors Association

Technical Skills:

  • Tableau
  • NetSuite
  • Adobe Creative Cloud
  • Google Analytics
  • Meta Suite
  • SolidWorks
  • SketchUp
  • QuickBooks
  • SendIn Blue/Mail Chimp
  • Microsoft Office Suite

Awards & Commendations

  • Student Scholarship for Excellence in Design | Oleum Corp. (1990)
  • Gold POPAI Award | POPAI Institute (1995, 1997)
  • Best Merchandising Solution | Design of the Time Magazine (1999)
  • Packaging of the Year | SuperPet Expo (2003)
  • Vendor of the Year | Greenies (2003)
  • Best Trade Show Booth Design | Petco’s Annual Vendor Show (2005)
  • Top 10 Merchandising Service Providers 2015, Retail Tech Insights
  • Lowes’ Innovation Vendor of the Year | Lowes (2019, 2021)
  • Pro Tool Innovation Product of the Year | Protoolinnovationawards.com (3x 2019, 1x 2020, 2x 2022, 3x 2023)