Hello, my name is
Chuck Junge
I get products noticed & sold at shelf.
30+ years building the displays, packaging, and in-store programs that move consumer products across Walmart, Costco, Lowe’s, Petco, PetSmart, and major retail chains nationwide.
When a brand needs to win at shelf, that’s where I come in. Through Impulse Marketing, I’ve produced $35M+ in retail displays, packaging, and shopper marketing assets for 125+ companies — from emerging CPG brands to established market leaders. I’ve also led embedded retail and brand transformations, most notably at Spyder Products where a six-year engagement delivered 2650% revenue growth. Whether you’re a brand looking for retail marketing expertise or a company seeking a senior leader who’s built this from the ground up, let’s talk.
Where I’ve Done It
Here is an abridged synapsis of my work history.
Sr Director of Marketing
Spyder Products
Brought in to transform Spyder’s retail presence from the ground up. Owned packaging, visual merchandising, trade marketing, and channel strategy across a product line that grew from 170 to 700+ SKUs. Delivered 2650% revenue growth over six years and built Spyder into a top 5 most purchased brand in the power tool accessories category.
Founder & Retail Marketing Consultant
Impulse Marketing
Founded and operated a retail marketing consultancy producing $35M+ in displays, packaging, and in-store assets for 125+ consumer product brands. Managed programs from $5K tactical executions to $500K integrated retail rollouts across mass, pet, hardware, and specialty channels. Long-term client relationships include SC Johnson and Valvoline.
Certified Ski Instructor & Instructor Trainer
Alterra Resorts
Developed and delivered instructor training programs that sharpened the communication, presentation, and people development skills applied daily across client relationships and team leadership.
What I Bring
Here is a brief outline of my primary skills.
In-Store Commercialization
Displays, POS, endcaps, pallet programs, and planogram strategy that get products noticed and purchased at shelf across mass, pet, hardware, and specialty retail.
Packaging Design & Development
Structural and graphic packaging built to perform at retail — from material specification and sustainable substrate selection through production and delivery.
Retail Marketing Strategy
Channel-specific programs that drive velocity, strengthen retailer partnerships, and connect brand strategy to shelf-level execution across Walmart, Costco, Lowe’s, Petco, PetSmart, and beyond.